Wella Koleston Perfect Permanent Color

Koleston Perfect is Wella's purest permanent hair color. Formulated with Ultra Precision Technology, for true to tone precision over time and bond protection. Available in 140+ shades that offer up to 100% grey coverage for rich, healthy-looking results. The first and only professional hair color that combines uncompromised color performance with Metal Purifier and ME+ Dye Technology. For people not allergic to hair colorants*.

Achieve pure, balanced color with Koleston Perfect for natural depth and shine. Enjoy up to 100% grey coverage and vibrant, long-lasting results that bring out the full beauty of your hair.

The color you can trust:

Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair color
With Ultra Precision color technology, it provides pure, balanced color results with natural depth and shine
Up to 100% grey coverage
Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise color results and keep healthy-looking hair color after color. No need to use pre-treatment to neutralize metal when coloring with Koleston Perfect
Dermatologically tested
Vegan
Globally committed to no animal testing
Up to 85% naturally derived ingredients**

Usage instructions: Simple 1:1 mixing ratio, up to 5 levels of lift.

Same depth or darkening:
Full-head colour, first-time application: dampen the hair. Distribute the colour from roots to ends and evenly comb through. Development time: HEAT: 30-40 min / + HEAT*: 15-25 min.

Lightening:
Full-head, first-time application: Mid-lengths and ends: Comb through on mid-lengths and ends. Development time: HEAT: 20 min / + HEAT*: 20 min. Root area: Apply colour to the roots. Development time: - HEAT: 30-40 min /+ HEAT*: 15-25 min